Samantha Watson, University of Toledo Communication Student

Samantha Watson, a UT Communication student, wrote an article for the Winter Issue of the Public Relations Student Society of America. Her article, “Consumer Interaction Humanizes Brands,” appeared on the front page of PRSSA’s quarterly newspaper, FORUM.

Samantha’s article tells the story of how a tweet she posted on Twitter got the attention of

Nestle and its pet food company Purina.

Read the article at PRSSA

http://issuu.com/prssanational/docs/forum_winter2014