College of Medicine and Life Sciences News

Posts Tagged ‘branding’

About YOU: Professional Branding for Medical Residency Personal Statements

There are two related issues I often see when reviewing students’ drafts of their residency application personal statements: one issue involves not making the statement specific enough about the student and the other issue involves writing a statement that is more appropriate for a medical school application, but not so appropriate for a residency application. Both issues stem, I believe, from a more

Google-Coke logo mashup

Google-Coke logo mash-up, http://www.andrewkeir.com/logo-mashups/

fundamental issue: Many students have not thought enough about what their professional brand is at this point in their training, nor are they able to adequately articulate this brand.

Your Personal Statement Should Be About YOU

This sounds like a pretty obvious statement. But you may be surprised at how many statements I have read where this obvious rule did not seem to be followed.

And actually, making the personal statement personal is often harder than you may think.

A personal statement is like a 1-page movie trailer with the potential to interest a reader enough that she will want to invite you to her program to interview for a residency position. Just as it would be foolish for the producers of one of the “Hunger Games” movies to try to get people see the film by including footage from “Frozen” in their trailer, it is not to your advantage to use your personal statement to highlight anyone other than you.

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